Recently, social media giant Meta has witnessed a personnel change that has drawn significant attention from the industry. On November 18, John Hegeman, Meta’s Chief Revenue Officer, officially announced that he would be leaving the company, which holds a prominent position in the social media landscape, to start his own startup. This decision not only represents a major turning point in Hegeman’s personal career but also marks a key leadership change for Meta as it pursues the cutting-edge field of superintelligence.

During his tenure at Meta, Hegeman made substantial contributions to the company’s revenue growth and business expansion with his outstanding business acumen and leadership skills. He accumulated rich experience in advertising business and revenue strategy formulation, playing a crucial role in the expansion of Meta’s business empire. His decision to leave and venture into the uncertain and challenging realm of startups has undoubtedly sparked speculation and concern about Meta’s future development among the outside world.

According to the message Hegeman posted on Facebook, after his departure, his current main responsibilities will be taken over by another Meta executive, Andrew Bocking. Bocking currently leads Meta’s advertising products and strategy team and has demonstrated outstanding performance in product innovation and strategic planning for the advertising business. With extensive industry experience and sharp market insights, Bocking is expected to lead Meta in maintaining its leading position in the advertising and revenue sectors after taking on Hegeman’s responsibilities.