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Media reports suggest Apple is preparing its first low-cost laptop, a MacBook priced under $1,000 (codenamed J700), targeting students, businesses, and casual users who typically opt for Chromebooks or entry-level Windows PCs. The goal is to attract buyers who want a traditional laptop experience but may have considered an iPad.Key Details:
- Internal Testing Underway: The device, powered by an iPhone processor (not a Mac-specific chip), features an LCD display and will be smaller than the current MacBook Air (13.6″).
- Why Now? Apple has historically avoided low-cost devices, but rising Chromebook competition and Windows 11 dissatisfaction present an opportunity.
- Strategy Shift: To keep costs low, Apple will use less advanced components, but internal tests show the iPhone chip outperforms the older M1.
- Market Impact: Apple’s cheapest Mac now is the 999M4MacBookAir∗∗,whileChromebooksstartat∗∗afewhundreddollars∗∗.ThenewMacBookcouldappealto∗∗students∗∗(competingwith∗∗600 iPad + Keyboard combos) and U.S. consumers where iPhones dominate.
- Future Plans: Apple aims to launch the low-cost MacBook in H1 2025, followed by M5 MacBook Air (early 2026), M5 Pro/Max MacBook Pros, M5/M5 Pro Mac minis, upgraded Mac Studio, and an M6 MacBook Pro with an OLED touchscreen (late 2026/early 2027).
Why It Matters: If successful, this could boost Mac market share (currently 9%, 4th globally) and accelerate adoption in the U.S., where Apple already dominates with iPhones.
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